CBS, which has traditionally rolled out just about all of its fall series during premiere week, is mixing things up some this year by stretching out its launches over a six-week period.
“The addition of ‘Thursday Night Football’ provides the flexibility to strategically roll out our fall season in multiple waves, maximizing promotional platforms and scheduling opportunities to give our new and returning series the best possible launch,” Nina Tassler, chairman, CBS Entertainment, said in a statement.
The fall schedule rollout, announced Tuesday, will see the Eye net using the season finales of summer dramas “Under the Dome” and “Extant” during premiere week. The initial week of the television season (Sept. 22-28) will also include an hourlong premiere (two back-to-back original episodes) of “The Big Bang Theory” on a Monday.
The net’s fall gets underway on Sept. 11 with the premiere of “NFL Thursday Night Football,” and its first entertainment »
- Rick Kissell